Dee Divakaran - Vosges Commercial [HARBOR x SCAD]

ABOUT: Crafted through a 10-week mentorship program with Harbor Picture Company x SCAD, this Vosges commercial represents the collective efforts of a dedicated team of seven.

CONCEPT: This Vosges chocolate commercial aims to introduce and promote the product Blossom Bunnies (a fictional product) as a luxurious and indulgent treat for Easter celebrations.

SHOT BREAKDOWNS & LOOK DEVELOPMENT PROCESS

SET DESIGN & LIVE-ACTION SHOOT PROCESS

MY TASK BREAKDOWN

1. Pre-Production:
•   Brand research
•   Moodboard creation
•   Gathering product references
•   Storyboarding
•   Location scouting for live-action shoot.
• Material sourcing for set design.
• Concept art

2. Production:
• Set design for live-action shoot.
• Painting prop eggs.
•   Product package design.
•   3D modeling & layout.
•   Look Development.
•   Lighting for CG shot.

3. Post-Production:
•   Tagline design and tracking.
•   Editing
•   Credits

TEAM SYD:

Art Director, CG Generalist & Set Designer: Dee Divakaran
FX Artist: Yanni He
Compositor: Sai Shashank
Sound Designer: Sawyer Bisson
Director of Photography: Mateo Solorzano
Filming & CG Integration Assist: Donnie Abrahamson
Prop Designer: Cynthia Soe

SPECIAL THANKS:

Harbor Picture Company mentors:
Kyle Cody
Molly Intersimone
Dongyoon Billy Jang
Justin Kurtz
Olivia Burke
Vi Nguyen
Hailey Akashian
Luke Midgley
Andrew Pellicer

Professors:
Deborah Fowler
Patrick Murphy

For a more in-depth exploration of the creative journey, a comprehensive week-by-week breakdown is available on the Harbor Blog.