GUERLAIN COMMERCIAL
Crafted through a 10-week mentorship program in partnership with Harbor Picture Company and SCAD, this Guerlain commercial represents the collective efforts of a dedicated team. Collaborating with skilled visual effects artists Emma Schaberg, Thalia Valencia-Murphy, and Galina Bovykina, I played the role of a 3D Generalist and Motion Designer.
For a more in-depth exploration of the creative journey, a comprehensive week-by-week breakdown is available on the Harbor Blog. You can also find the work of other teams who were part of this mentorship course here: Winter 2023 - SCAD x Harbor Pictures.
Project featured in SideFX 2023 Houdini Student Reel.
MY RESPONSIBILITIES
1. Pre-Production:
• Brand research
• Moodboard creation
• Gathering product references
• Storyboarding
• Camera work
2. Production:
• 3D Modeling (perfume bottle and environment structures like columns).
• Creating displacement maps.
• 2D glitter particles.
• Logo transition.
3. Post-Production:
• Editing
• Credits
1. Pre-Production:
• Brand research
• Moodboard creation
• Gathering product references
• Storyboarding
• Camera work
2. Production:
• 3D Modeling (perfume bottle and environment structures like columns).
• Creating displacement maps.
• 2D glitter particles.
• Logo transition.
3. Post-Production:
• Editing
• Credits
CONCEPT: The primary objective was to craft a sophisticated commercial showcasing Guerlain's Cuir Béluga perfume, precisely aligning with the brand and product's essence. The selection of effects and lighting was meticulously tailored to mirror the perfume's tonal and aesthetic attributes.
ELEMENTS:
• Unveiling the bottle through a silk sheet.
• Employing high-contrast lighting to accentuate the bottle.
• Dynamic movements of the perfume liquid.
• Capturing the spritz of the perfume in action.
• Introducing pyro smoke to emulate the fragrance.
• Seamless transition to the brand name at the conclusion.
• Employing high-contrast lighting to accentuate the bottle.
• Dynamic movements of the perfume liquid.
• Capturing the spritz of the perfume in action.
• Introducing pyro smoke to emulate the fragrance.
• Seamless transition to the brand name at the conclusion.
MOODBOARD
PRODUCT REFERENCES
STORYBOARD
PRE-VISUALIZATION
