BRIEF: Create a 30-second commercial pitchboard for the beer brand Delirium focusing on brand personality and portraying the brand as the leader in the specialty beers market.
TARGET: Working-class female population between the ages of 30-60.
DESIGN PROBLEM: Though quite popular and well-established, Delirium as a brand has a wide range of competitors in the speciality beers marketplace.
SOLUTION/ CONCEPT: Capturing moments through postcards, this commercial showcases women worldwide enjoying Delirium products, connecting through shared experiences and spreading the brand's appeal organically.
MINDMAP
MOODBOARD
STORYBOARD
ILLUSTRATION PROCESS & REFERENCE
Applications Used: Adobe Photoshop and Illustrator.
BRAND RESEARCH DOCUMENTATION
