Battle of the Boards is a 48-hour design sprint, challenging teams of three to craft compelling boards for a potential 30-second promotional video, social media posts, and logo animation. Our trio, consisting of Cynthia Soe, Lydia Lei, and myself, successfully tackled the task assigned to the LEGO brand, ultimately winning the challenge.
Lego marked its 90th anniversary in 2022, commemorating nearly a century of creative play. Additionally, the company has been at the forefront of sustainability efforts by exploring materials such as recycled plastic PET bottles for the production of their iconic Lego products. In shaping our concept, we drew inspiration from the rich history and transformative journey of the LEGO brand and its products over the years.
I undertook the role of crafting the 30-second animation boards.